CBS will launch a comedy block with "Big Bang Theory" on Thursdays, will move veteran procedural "CSI: NY" to Fridays and is shifting "Survivor" to Wednesdays, among other moves.
Executives dubbed the strategy "aggressive stability."
"There are two ways you can schedule," said CBS scheduling chief Kelly Kahl. "You can fill holes, or you can give your new shows a fighting chance with a lead-in."
CBS clearly opted for the latter. Chuck Lorre's latest comedy "Mike and Molly" will get a powerhouse lead-in from "Two and a Half Men" on Mondays. The network's top-rated comedy in the adult demo, "The Big Bang Theory," has been moved to 8 p.m. on Thursday to fuel new William Shatner comedy "$#*! My Dad Says" (which will be promoted verbally on air as "Bleep My Dad Says"). Legal drama "Defenders" has "Criminals Minds" as an opener on Wednesdays. And family cop drama "Blue Bloods" starring Tom Selleck -- though airing in a tough slot on Fridays at 10 p.m. -- will have "CSI: NY" as an opening act.
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Posted Date: Mar 02, 2011